The Chicago Bulls, Derrick Rose, plants, hop-steps and tears his ACL. A devastating injury for him and for his team who had sincere post-season aspirations. Anyone who enjoys competition and any post-season series pines to see the best that both teams have to offer, going at one another in the truest form of effort towards a championship.
Insert the Lebron James, NIKE shoe designer, Jason Petrie. Petrie designs James’ signature NIKE sneaker.
Petrie took it upon himself to mock Chicago’s Rose, who signed the largest shoe deal in Addidas history, for NOT signing with NIKE.
“You got one guy only getting stronger, and one guy breaking down before our very eyes. You chose poorly Pooh… #shouldasignedwithNIKE #GWS,” Petrie tweed in reference to Rose’s injury and James’ 33-point Game 1 win over the Knicks.
Petrie didn’t stop there. When his insensitive comments drew outrage, this NIKE employee then tweeted: “Y’all take sh#t too serious! Never want to see anyone get hurt- I hope DRose comes back stronger than ever, he’s too good…” But, when the outrage didn’t subside, Petrie lashed out on twitter again, “Just to set the record straight- if you ain’t with me you against me, and if that’s the case I don’t give a F about you!”
This Sunday morning, after what I assume to be a dressing down by NIKE officials, Petrie tried to then apologize via twitter, “Wow! Twitterverse I do apologize. It was really just tongue n cheek! Never meant any harm or disrespect!”.
“As a brand that is passionate about sport, we recognize the intense level of play that every athlete has engaged in during this basketball season and respect the dedication it takes to compete,” Nike said in a statement Sunday. “One of our basketball footwear designers posted comments online that we feel are inappropriate, and he has since apologized. We wish anyone who is injured a speedy recovery.”
That’s about as heartfelt as NIKE’s CEO Phil Knight was towards the victims of the Penn State scandal while speaking at Joe Paterno’s memorial service.
Yet another example of NIKE’s arrogance and classlessness towards those who do not make them money.